Resources - HCC Logos

Guidance on the Use of the Health Challenge Cardiff Logo

It is intended that health improvement and well being activities and publications intended for the local population will feature either the national, Health Challenge Wales or local, Health Challenge Cardiff brand. The Welsh Assembly is encouraging use of the local brand wherever possible and for the Health Challenge Wales logo to be replaced by the Health Challenge Cardiff logo when undertaking re-prints.

 

Terms of Use

Please be aware that the Health Challenge Cardiff Logo:

  • must only be used for publicising information or activities that contribute to better health and well being;
  • cannot be used to endorse specific products for commercial gain; and,
  • The logo is subject to Crown Copyright and is a registered trademark. If used inappropriately, you or your organisation will be liable for any damages resulting from any inappropriate use, and will be asked to refrain from using the brand in the future.

 

Useage Guidelines

To make sure that the logo and branding is as effective and as prominent as possible, there are a few guidelines that need to be followed:

  • Logo colours, proportions and font style must not be altered. Pantone colours to be used are:
Blue - Reflex Blue 2x
Red - PMS 485
  • The components of the logo must not be re-arranged.
    • There should be space on all sides of the logo, equal to one tenth of the logo height (for the vertical version) or width (for the horizontal version).

 

Logo 1

Where possible this logo should be used as first choice.

The logo should be at least 2.5% of the surface area, and preferably never smaller than 40mm x 19mm.

The logo comes in three versions as illustrated below.

 

Blue Tagline - for use on light coloured backgrounds

Health Challenge Cardiff rectangular logo with blue tagline

» Download: eps

» Download: gif (approx. A4 size)

» Download: png (approx. A4 size)

» Download: jpg (approx. A4 size)

» Download: pdf

 

White Tagline - for use on dark coloured backgrounds

Health Challenge Cardiff rectangular logo with white tagline

» Download: eps

» Download: gif (approx. A4 size)

» Download: png (approx. A4 size)

 

Black and White

Health Challenge Cardiff rectangular logo in Greyscale

» Download: eps

» Download: gif (approx. A4 size)

» Download: png (approx. A4 size)

» Download: jpg (approx. A4 size)

» Download: pdf

 

Logo 2

Please use this logo if using logo 1 is not possible.

  • The logo should be at least 2.5% of the surface area and preferably never smaller than 30mm x 22mm.
  • The logo can be angled up to 30 degrees in either direction
  • The logo comes in two versions as illustrated below.

 

Two Colour

Health Challenge Cardiff almost square logo in colour

» Download: eps

» Download: gif

» Download: png

» Download: jpg

» Download: pdf

 

Black and White

Health Challenge Cardiff almost square logo in colour

» Download: eps

» Download: gif

» Download: png

» Download: jpg

» Download: pdf

 

These Guidelines for logo use are also available in pdf format.

Please contact us if you wish to discuss further options on the use of the logo.

 

Did you know

  •    You are entitled to review your medications with your local pharmacist free of charge.
  •    A healthy balanced diet, taking more exercise and losing weight if necessary may delay the onset of diabetes.
  •    Young people aged 13-25 years can access free, confidential sexual health advice and condoms from the Cardiff Condom-Card (C-Card) Scheme.
  •    A reduction in dietary salt intake from 9g to 6g could reduce blood pressure.
  •    In England and Wales, alcohol misuse leads to some 33,000 hospital admissions each year for alcohol-related liver disease.
  •    Improving your diet could prevent an estimated third of cancers.
  •    Over 40% of 5 year olds in Cardiff have one or more decayed teeth.
  •    Currently, over half of the population of Cardiff are reported to be overweight or obese.
  •    If you drive at twice the legal alcohol limit you are at least 30 times more likely to cause a road crash, than a driver who hasn't been drinking.
  •    A healthy balance diet, physical activity and maintaining a healthy body weight have been shown to be effective in the prevention and treatment of hypertension.
  •    Obesity is associated with a reduction in life expectancy of approximately 9 years.
  •    Regular exercise can really help if you're feeling depressed, stressed or anxious.
  •    A diet rich in fruit and vegetables decreases the risk of coronary heart disease.
  •    Of the people alive today, 650 million will eventually be killed by tobacco.
  •    An extra portion of fruit and vegetables per day could decrease the risk of coronary heart disease by 4% and stroke by 6%.
  •    If you are regularly physically active, you are 50% less likely of becoming obese.
  •    Nearly £2000 a year could be saved by quitting smoking 20 cigarettes per day.
  •    If you are regularly physically active, you are approximately 50% less likely to develop coronary health disease than those who do not exercise.
  •    By taking regular physical activity you are at reduced risk of developing osteoporosis.
  •    Smoking during pregnancy has been identified as a cause of cot death.
  •    In Wales, the total cost of physical inactivity to the health service and the economy as a whole is estimated at around £650 million per year.
  •    6,000 deaths from coronary heart disease in men each year are directly due to alcohol.
  •    Only 26% of adults in Cardiff undertake the recommended 5 x 30 minutes exercise per week.